Spiritual Discernment for Sharing Your Ministry
How Do You Share Your Ministry Without Losing Sight of What Called You to It?
You know how to minister. But getting your work into the world and connecting to the people who need it can bring a different set of questions.
How do you talk about what you offer without feeling like you're selling yourself? How do you choose the right technology, communicate your value, and create a financially sustainable ministry while staying true to your spiritual principles?
What if your heart, your ethics, and your values are your marketing strategy?
Marketing & More for Ministers approaches marketing as an extension of ministry rather than something separate from it.
Over four interactive sessions, you'll explore branding, AI, digital tools, communication, abundance, and pricing through the lens of spiritual discernment. You'll consider not only what works, but whether the choices you make reflect who you are, whom you serve, and what you believe.
Together with three experienced ministers, you'll practice new skills, reflect on your relationship with visibility and money, and begin building a foundation for sharing your ministry with clarity, confidence, and integrity.
You'll leave with practical tools for your ministry and a way to make future marketing and business decisions that stays rooted in your values.
Tuesdays, January 5, 12, 19 & 26, 2027
6:30 PM – 9 PM ET
Live on Zoom · Recording included
General Public $160 · OSLA Affiliated Alumni $125
What We'll Explore
January 5 - Your Brand: Your Identity, Your Message
What does your ministry stand for, and how can the way you present it reflect that?
We'll explore branding as an expression of your identity, values, and calling. Through the Branding Workbook, you'll begin identifying what matters most to you and how those commitments can guide your decisions. We'll also examine AI as a potential marketing resource, considering its benefits, limitations, biases, and ethical questions. You'll be provided some tips writing effective prompts while deciding how, or whether, AI belongs in your ministry.
January 12 - Share Your Soul Statement, Grow Your Ministry
How do you put the heart of your ministry into words?
You'll learn a framework for creating your personal or ministry Soul Statement: a way of expressing who you are, what you offer, and the people you hope to serve.
Through breakout conversations and role-play, you'll practice sharing your statement naturally in different social situations. Between sessions, you'll be invited to share it with three people and reflect on the experience.
January 19 - Digital Tools for Meaningful Connection
Which tools can help you connect with others without overwhelming your time, energy, or resources?
We'll explore practical, affordable options for websites, Google Business Profiles, social media, and email communication, with attention to accessibility, CAN-SPAM, and ethical engagement.
Whether you're building an online presence or reviewing one you already have, you'll identify what supports your ministry, what may need to change, and one practical step you can take.
January 26 - Abundance, Worth, & Sustainable Ministry
How do your beliefs about money, worth, and service shape the decisions you make in ministry?
We'll reflect on our relationships with abundance, receiving, and financial sustainability. You'll develop a Personal Abundance Philosophy and begin creating a pricing strategy that honors both your values and the people you serve.
You'll also bring together what you've learned into a plan for your next steps.
What You'll Take Away
A Brand Foundation Rooted in Your Values
Begin developing a clear understanding of your ministry's identity, purpose, and message, with branding choices that reflect your spiritual and ethical commitments.Your Own Soul Statement
Create and practice a personal introduction to your ministry that feels authentic and helps others understand your work.Practical Digital and AI Skills Rooted in Ethical Considerations
Explore the ethical considerations of AI use and identify accessible, cost-conscious tools, learn effective AI prompting techniques, and identify the technology that genuinely serves your ministry.A Spiritual Discernment Framework
Develop a way to evaluate future decisions about marketing, communication, technology, accessibility, and pricing in light of your values.A Personal Approach to Abundance and Sustainability
Examine your beliefs about money and service, develop a Personal Abundance Philosophy, and begin shaping a pricing strategy that supports your ministry.A Plan for Moving Forward
Leave with worksheets, resources, and a 30/60/90-day plan to help you continue putting your learning into practice.
How We’ll Learn Together
This workshop brings practical skills and spiritual reflection into the same learning space.
Each session includes instruction, somatic centering practices, personal reflection, guided worksheets, multimedia, and conversation. Heart Agreements will help establish a welcoming environment where participants can bring different experiences, spiritual perspectives, and questions into the discussion.
You'll have opportunities to work in breakout groups, practice sharing your ministry's message, and apply what you're learning between sessions.
The course draws particularly on four of Wayne Teasdale's elements of interspirituality: actualized moral capacity, mature self-knowledge, love expressed in action, and prophetic voice and action.
These principles invite us to consider how our choices affect others. What promises are we making? Whose voices are included? How do authority, technology, accessibility, and pricing influence the relationships we create?
The goal isn't simply to learn new marketing techniques. It's to practice making choices that reflect the kind of ministry you want to offer.
Your Workshop Resources
You'll receive a Participant Workbook with materials to support your learning, including:
Marketing Self-Assessment and Digital Footprint Review
Branding Workbook and Soul Statement guidance
AI Prompt Engineering Strategy Guidelines
Digital Ministry Toolkit with free and affordable technology options
Accessibility resources
Somatic Embodiment Practices
Personal Abundance Assessment and Philosophy exercises
Pricing Strategies Worksheet
30/60/90-Day Action Plan
You'll also be invited to continue conversations and share progress with fellow participants between sessions.
Who Should Attend?
If You're Beginning Your Ministry
You may have a clear sense of your calling but feel less prepared for the practical work of sharing it. This course offers a place to begin exploring branding, communication, technology, and financial sustainability without setting aside your spiritual values.
If You're an Established Minister or Spiritual Practitioner
You may already have a website, a community, or an established practice, but find that your work has evolved. This workshop offers time to revisit your message, examine your digital presence, and consider whether your marketing and business choices still reflect your calling.
If You're a One Spirit Student or Graduate
This workshop builds on the connection between spiritual formation and service. You'll have an opportunity to bring interspiritual principles into practical decisions about how your ministry is presented, shared, and sustained.
All Ministers (Established or Aspiring) Are Welcome
Open to ministers, chaplains, spiritual leaders, practitioners, emerging ministry entrepreneurs, and spiritual students. No previous ministry or marketing experience is required. All are welcome, including One Spirit students, graduates, and people encountering our community for the first time, from any spiritual tradition or none at all.
About Your Facilitators
“What makes this workshop unique is that we do not separate practical marketing skills from spiritual formation. We approach branding, AI, technology, communication, accessibility, abundance, and pricing as opportunities for discernment rather than merely business decisions.”
—Rev. Reina-Shay, Rev. Terri, and Rev. Terica
Rev. Reina-Shay Broussard (she/her) is an Interfaith/Interspiritual minister, Wholeness coach, and co-founder of Marketing & More for Ministers.
Her experience includes teaching English as a second language, practicing acupuncture, freelance editing, and running her own acupuncture practice. Having learned to manage marketing, administration, and finances while building a values-driven business, she understands the challenges of bringing meaningful work into the world.
She holds an MFA in creative writing and has lived and taught on three continents. Her approach emphasizes making decisions through discernment rather than fear.
Rev. Terri Lytle-Holcomb (she/her) is an Interfaith/Interspiritual minister and founder of Spiritual Endeavor, LLC.
Ordained through One Spirit Learning Alliance in June 2025, she draws on her background in psychology, ministry, and lived experiences of healing. Her work includes grief support, animal Reiki, inclusive spiritual care, and community justice initiatives.
She brings compassion, humor, and a commitment to helping people live in alignment with their values.
Rev. Terica Dion Scott (she/her) is an Interfaith/Interspiritual minister and One Spirit graduate with extensive experience in strategic communications, public affairs, digital engagement, and community outreach.
She serves as Communications Director at the U.S. Department of Veterans Affairs and previously spent more than 16 years at the Centers for Disease Control and Prevention.
She brings professional communications expertise alongside her commitment to spiritually grounded service.
Registration Details
What Your Registration Includes
Four live interactive workshop sessions with three experienced Ministers & Marketing Professionals
Workshop recordings for each week, accessible through June 30, 2027.
Participant Workbook and practical resource materials
Guided exercises, reflection, and breakout discussions
Opportunities to apply your learning between sessions and to share your work in sacred community.
Registration Pricing
Public: $160 · OSLA Affiliated Alumni: $125
Taking more than one workshop? Buy 3, save 15%. Buy 4, save 20%!
Discount applied automatically at checkout.OSLA Alumni: Log in to your OSLA Portal to apply your affiliate discount.
Not affiliated yet? Learn More about Affiliation
After You Register
You'll receive a confirmation email with a participant survey to complete before the first class.
You will also receive instructions for accessing the workshop's Hylo Course Board, where you'll find the course Zoom link and workshop materials.
Can't attend live? The recording will be available within 72 hours of the workshop to the Hylo Course Board.
Questions? Contact help@1spirit.org.